Chanel's Rouge Allure Velvet line has earned a devoted following, and for good reason. These lipsticks are lauded for their luxurious texture, intense pigmentation, and long-lasting wear. Within this celebrated range, Rouge Allure Velvet 37 holds a particularly special place in the hearts (and makeup bags) of many. At $50.00, it's a significant investment, but is it worth the price? This in-depth review will explore everything from its application and color payoff to its longevity and overall performance, comparing it to other offerings within the Chanel Rouge Allure family and examining the broader landscape of allure velvet lipstick reviews.
The Allure of Velvet 37: First Impressions
Upon first glance, Rouge Allure Velvet 37 is immediately captivating. The classic Chanel packaging – a sleek, weighty black tube – exudes sophistication and luxury. The lipstick itself is a deep, rich berry shade, bordering on a dark plum, with subtle hints of brown. It's a versatile color that can be dressed up or down, making it perfect for both daytime and evening wear. The texture, as its name suggests, is incredibly velvety. It glides on effortlessly, feeling soft and comfortable on the lips, without any tugging or pulling. This is a hallmark of the Rouge Allure Velvet line, and 37 is no exception.
Pigmentation and Application:
One of the most impressive aspects of Rouge Allure Velvet 37 is its remarkable pigmentation. A single swipe delivers intense color, completely covering the lips without the need for multiple applications. This is crucial for a deep shade like 37, as it prevents a patchy or uneven finish. The velvety texture contributes to its smooth application, ensuring a flawless, even layer that adheres beautifully to the lip line. The lipstick doesn't settle into fine lines, a common issue with matte lipsticks, and it feels surprisingly hydrating despite its matte finish.
Longevity and Wear:
The staying power of Rouge Allure Velvet 37 is another area where it excels. It boasts impressive longevity, lasting for several hours without significant fading or smudging. Even after meals, a noticeable amount of color remains, requiring only minimal touch-ups. This is a significant advantage over many other lipsticks, especially those in a similar deep, intense color range. However, like most matte lipsticks, it will transfer slightly, particularly with direct contact. But the transfer is minimal, and the color remains largely intact throughout the day.
Comparing Rouge Allure Velvet 37 to Other Chanel Lipsticks:
To fully appreciate Rouge Allure Velvet 37, it's helpful to compare it to other offerings within the Chanel Rouge Allure family. The sheer variety within the range allows for a wide spectrum of finishes and colors. Let's consider a few key comparisons:
* Chanel Rouge Allure Lipstick Review: The original Rouge Allure line offers a creamier, more moisturizing finish compared to the velvet line. While both offer excellent pigmentation, the Rouge Allure provides a more glossy, luminous look, whereas Rouge Allure Velvet 37 delivers a sophisticated matte finish. The choice depends on personal preference for finish and desired level of hydration.
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